BASTARDIE
BRANDBastardie is a series of events and an exhibition at KADIST Paris that explore slang, jargon, and broader unconventional language practices, often referred to as ‘bastard’. The project aims to investigate their capacity to subvert official languages and broaden the scope of our expression.
IDENTITY
We made an experimental and provocative graphic, aligned with the spirit of the exhibition that questioned and subverted traditional visual norms.
Bastardie is a series of events and an exhibition at KADIST Paris that explore slang, jargon, and broader unconventional language practices, often referred to as ‘bastard’. The project aims to investigate their capacity to subvert official languages and broaden the scope of our expression.
IDENTITYWe made an experimental and provocative graphic, aligned with the spirit of the exhibition that questioned and subverted traditional visual norms.
Creating a chaotic design that defies legibility, using typical archival media, how to print it and a catalog with a print that you can print there, focusing on the letters "Bastardie" that deconstruct the classic Garamond.
