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BASTARDIE

BRAND

Bastardie is a series of events and an exhibition at KADIST Paris that explore slang, jargon, and broader unconventional language practices, often referred to as ‘bastard’. The project aims to investigate their capacity to subvert official languages and broaden the scope of our expression.

IDENTITY

We made an experimental and provocative graphic, aligned with the spirit of the exhibition that questioned and subverted traditional visual norms.

Creating a chaotic design that defies legibility, using typical archival media, how to print it and a catalog with a print that you can print there, focusing on the letters "Bastardie" that deconstruct the classic Garamond.

CLIENT
Kadist Gallery

SERVICES
Creative direction
Graphic Design
Editorial

YEAR
2024

LINKS
Youtube
Instagram
Website

CREATIVE STUDIO DELIVERING ODDNESS

Mark

CREATIVE STUDIO DELIVERING ODDNESS

Mark