MIRA Festival 2018

MIRA is a digital arts and contemporary music festival held annually in Barcelona. Focused on the intersection between art and digital culture, it presents a curated programme of live audiovisual shows, concerts, immersive installations, performances, 360º projections, DJ sets and conferences.

A festival that connects the present and future of digital culture, renewing its visual identity each year to remain in constant evolution.

The campaign is built around the sonic potential of everyday objects, minimal, often imperceptible sounds that form the basis of experimental music. In parallel, ASMR amplifies this listening through digital environments, creating an intimate relationship with sound. The campaign explores its extraction and recontextualisation, shifting the domestic into a new sensory dimension.

The visual identity is raw, cold and unsettling. Everyday objects are isolated and treated as sound devices, creating a constant tension between the ordinary and the experimental.