The logo emphasizes the effects of humans by being all made analogically. The process of work gave the results to the final logo, by having errors such as the rotated or spacing of the G. In the same way that the swoosh happens to be, on some occasions, drawn by hand.

The entire identity is made analogically, by using papers, clippings, handwriting, etc.

At the same time, it incorporates a very lively and energetic color palette due to the optimism behind the concept.