MANUAL Nº1
BRAND
Manual for Chasing Rainbows is an interpretive companion to Miró and the United States, a playful toolkit that invites visitors of all ages to explore through the body, the eyes and the imagination.
Created by local artists, the manual brings together a guide and activity cards to activate the visit, linking the works like a constellation.
IDENTITY
The first manual takes the exhibition context as a starting point and distills a three-color palette drawn from the works and reinterpreted from the U.S. flag.
The visual language mixes naïf illustrations with a dynamic graphic system featuring onomatopoeia and speech bubbles that encourage dialogue and interaction.
A human touch runs through the project via hand-drawn lettering and illustration, echoing the identity’s core idea: the hand.
CLIENT
Fundació Joan Miró
SERVICES
Brand analisis
Creative direction
Art direction
Identity
Editorial
Illustrations
Packaging
YEAR
2025
LINKS
WEBISTE
INSTAGRAM