MANUAL FOR CHASING RAINBOWS Nº01
Miró and the United States
BRAND
Manual for Chasing Rainbows is an interpretive companion to Miró and the United States, a playful toolkit that invites visitors of all ages to explore through the body, the eyes and the imagination.
IDENTITY
The first manual takes the exhibition context as a starting point and distills a three-color palette drawn from the works and reinterpreted from the U.S. flag.
Manual for Chasing Rainbows is an interpretive companion to Miró and the United States, a playful toolkit that invites visitors of all ages to explore through the body, the eyes and the imagination.
Created by local artists, the manual brings together a guide and activity cards to activate the visit, linking the works like a constellation.
IDENTITY
The first manual takes the exhibition context as a starting point and distills a three-color palette drawn from the works and reinterpreted from the U.S. flag.
The visual language mixes naïf illustrations with a dynamic graphic system featuring onomatopoeia and speech bubbles that encourage dialogue and interaction.
A human touch runs through the project via hand-drawn lettering and illustration, echoing the identity’s core idea: the hand.
CLIENT
Fundació Joan Miró
SERVICES
Brand analisis
Creative direction
Art direction
Identity
Editorial
Illustrations
Packaging
YEAR
2025
LINKS
WEBISTE
INSTAGRAM ARTICLE BY NÚVOL
Fundació Joan Miró
SERVICES
Brand analisis
Creative direction
Art direction
Identity
Editorial
Illustrations
Packaging
YEAR
2025
LINKS
WEBISTE
INSTAGRAM ARTICLE BY NÚVOL