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MANUAL Nº1

BRAND

Manual for Chasing Rainbows is an interpretive companion to Miró and the United States, a playful toolkit that invites visitors of all ages to explore through the body, the eyes and the imagination.

Created by local artists, the manual brings together a guide and activity cards to activate the visit, linking the works like a constellation.

IDENTITY

The first manual takes the exhibition context as a starting point and distills a three-color palette drawn from the works and reinterpreted from the U.S. flag.

The visual language mixes naïf illustrations with a dynamic graphic system featuring onomatopoeia and speech bubbles that encourage dialogue and interaction.

A human touch runs through the project via hand-drawn lettering and illustration, echoing the identity’s core idea: the hand.

CLIENT
Fundació Joan Miró

SERVICES
Brand analisis
Creative direction
Art direction
Identity
Editorial
Illustrations
Packaging

YEAR
2025

LINKS

WEBISTE
INSTAGRAM

CREATIVE STUDIO DELIVERING ODDNESS

Mark

CREATIVE STUDIO DELIVERING ODDNESS

Mark