ILLIT
‘MAMIHLAPINATAPAI’
BRAND
ILLIT is a K-pop girl group created by BELIFT LAB, formed by five multinational members: YUNAH, MINJU, MOKA, WONHEE, and IROHA.
IDENTITY
Development of collages, illustrations, and icons for the physical versions GRWM, FREE RIDER, and IT’S ME.
ILLIT is a K-pop girl group created by BELIFT LAB, formed by five multinational members: YUNAH, MINJU, MOKA, WONHEE, and IROHA.
For their 4th Mini Album “MAMIHLAPINATAPAI”, the group explores the emotional tension between attraction, closeness, and uncertainty, translating contemporary youth culture into a playful, intimate, and emotional visual universe.
IDENTITY
Development of collages, illustrations, and icons for the physical versions GRWM, FREE RIDER, and IT’S ME.
The pieces were created using photographs of the members as a reference, reinterpreting objects, accessories, and elements present in the sets to build the visual imaginary of each album.
