NIKE PROGRESS

CLIENT

Nike Global

SERVICES
Brand Identity
Digital content
Offline content

YEAR
2021

LINKS
Instagram
Website

Nike discovered after the pandemic that people no longer used gyms to exercise but their own home or the street. They also noticed that the important thing behind physical exercise was no longer to achieve an athletic body but to improve personally day by day, prioritizing their mentality.

With this, they carried out a rebranding of the brand where the focus is more about progress than on the objective, emphasizing the process and the small advances or daily errors in sight and irregular compositions, using the error as end game.

50th ANNIVERSARY OF SWOOSH

CLIENT
Nike Global

SERVICES
Creative Art Direction

YEAR
2022

‘Swoosh’ is an explanation of how the Nike logo was created using a collage style. We recovered historical archives and mixed them with new materials that we shot trying to keep the analog look.

EMPATHETIC, ODD AND QUEER CREATIVE STUDIO

CASES

SENTIMENTAL

Booking angency for contemporary, experimental an multidisciplinary artists.

Branding 2023

PROGRESS STARTS HERE

New post-pandemic identity for NIKE Sports.

Identity 2021

MARICAS

Queer + FLINT* collective known for their electronic music parties and record label.

Branding 2018-2023

GOOD GIRL SNACKS

Pickles brand for and by GENZ.

Identity 2023

TRANSITAR

Educational and orintational project of the Barcelona Diputació.

Branding 2018-2023

VISO PROJECTS

A brand of artisans an contemporary products for the home.

Branding 2020-2023

ALL EYES ON HIP HOP

Hip hop festival from Brussels.

Identity 2021

FUNDACIÓ ENRIC MIRALLES

Architecture foundation that tributes the famous architect Enric Miralles.

Identity 2022

SNKRS DAY

An event for the sneaker heads of the world by NIKE.

Identity 2022

SUPERCLUSTER

Global collective of leading production companies from around the world.

Identity 2022

GGT

MENU

GGT

PROJECTS

ABOUT CONTACT SHOP

NIKE PROGRESS

Nike discovered after the pandemic that people no longer used gyms to exercise but their own home or the street. They also noticed that the important thing behind physical exercise was no longer to achieve an athletic body but to improve personally day by day, prioritizing their mentality.

With this, they carried out a rebranding of the brand where the focus is more about progress than on the objective, emphasizing the process and the small advances or daily errors in sight and irregular compositions, using the error as end game.

50th ANNIVERSARY OF SWOOSH

‘Swoosh’ is an explanation of how the Nike logo was created using a collage style. We recovered historical archives and mixed them with new materials that we shot trying to keep the analog look.

EMPATHETIC, ODD AND QUEER CREATIVE STUDIO

EMPATHETIC, ODD AND QUEER CREATIVE STUDIO

CASES

SENTIMENTAL

Booking angency for contemporary, experimental an multidisciplinary artists.

PROGRESS STARTS HERE

New post-pandemic identity for NIKE Sports.

MARICAS

Queer + FLINT* collective known for their electronic music parties and record label.

GOOD GIRL SNACKS

Pickles brand for and by GENZ.

TRANSITAR

Educational and orintational project of the Barcelona Diputació.

VISO PROJECTS

A brand of artisans an contemporary products for the home.

ALL EYES ON HIP HOP

Hip hop festival from Brussels.

FUNDACIÓ ENRIC MIRALLES

Architecture foundation that tributes the famous architect Enric Miralles.

SNKRS DAY

An event for the sneaker heads of the world by NIKE.

SUPERCLUSTER

Global collective of leading production companies from around the world.