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MARICAS

BRAND

MARICAS is a FLINT* done, run and done party that collides an activist focus in creating safe spaces with a very distinctive old-school rave sound. Our party has a very special and unique way of communicating with our artworks, campaigns and art direction, experimenting with analog technics and collaborating with artists all over the world.
Apart from this, MARICAS has evolved into a record label, making releases both digitally and physically on vinyl.

Maricas is an activist project with a very funny touch, and this is reflected in the whole identity of the project.

IDENTITY

MARICAS in Spanish means faggot and it’s a term that it’s used as an insult to folks from the collective. Our aim behind the naming is to empower the words and shift its meaning. The typo is strong and direct with the yellow color, the representative color of MARICAS.

The identity is characterized by the use of analogical resources, provocative images and activist messages. We experiment in each campaign with new techniques and aesthetics, which is why the general image of Maricas is eclectic.

All communication is done from humor and always in collaboration with emerging artists and queer folks.

CLIENT
Partner project

SERVICES
Creative direction
Art direction
Identity
Creative Copywriting
Curation
Campaign
Product
Digital content

YEAR
since 2018

LINKS
Instagram
Soundcloud
Youtube
Bandcamp

EMPATHETIC, ODD AND QUEER CREATIVE STUDIO

Mark

EMPATHETIC, ODD AND QUEER CREATIVE STUDIO

Mark