MARICAS in Spanish means faggot and it’s a term that it’s used as an insult to folks from the collective. Our aim behind the naming is to empower the words and shift its meaning. The typo is strong and direct with the yellow color, the representative color of MARICAS.
The identity is characterized by the use of analogical resources, provocative images and activist messages. We experiment in each campaign with new techniques and aesthetics, which is why the general image of Maricas is eclectic.
All communication is done from humor and always in collaboration with emerging artists and queer folks.
The identity is characterized by the use of analogical resources, provocative images and activist messages. We experiment in each campaign with new techniques and aesthetics, which is why the general image of Maricas is eclectic.
All communication is done from humor and always in collaboration with emerging artists and queer folks.
