MAYBE
BRAND
“MAYBE is a contemporary laboratory that combines strategic consultancy and R&D, working across culture, technology, design, ecology and society. The project addresses current challenges through a critical lens, generating content, research and hybrid experiences that activate new forms of participation, exchange and collective thinking.”
IDENTITY
“MAYBE is a contemporary laboratory that combines strategic consultancy and R&D, working across culture, technology, design, ecology and society. The project addresses current challenges through a critical lens, generating content, research and hybrid experiences that activate new forms of participation, exchange and collective thinking.”
They were looking for a website with a non-conventional, more experimental interface.
IDENTITY
We developed an open and flexible identity system, able to integrate diverse projects within a cohesive environment. Inspired by interface languages, it uses rounded corners, dark and light modes, modules and icons.
The logo is reduced to a question mark, used as an icon across the system. A chroma green connects with its technological imaginary.
The website is conceived as an interactive and almost customisable environment, where users navigate non-linearly and can explore or interact through a chat.
The logo is reduced to a question mark, used as an icon across the system. A chroma green connects with its technological imaginary.
The website is conceived as an interactive and almost customisable environment, where users navigate non-linearly and can explore or interact through a chat.
