NIKE SNKRS DAY
BRAND
SNKRS DAY is an 8-hour event where you immerse yourself in sneaker culture, experienced online through the app or in person in the cities of Berlin, Paris and London.
IDENTITY
SNKRS DAY is an 8-hour event where you immerse yourself in sneaker culture, experienced online through the app or in person in the cities of Berlin, Paris and London.
For 2022 the main theme of the event was LIVE, since it was the first physical event after the pandemic.
IDENTITY
Inspired by street art and “LIVE” retroluminous posters. The campaign brings together analog street styles such as tags, streetware or textures along with digital codes with typography, rational compositions and 3D elements.
Illustrations and labels appear in black and white to emphasize the red color representative of SNKRS NIKE. These elements have a street and nostalgic aesthetic, while the typography and the pixelated logo are presented as current and digital elements.
Illustrations and labels appear in black and white to emphasize the red color representative of SNKRS NIKE. These elements have a street and nostalgic aesthetic, while the typography and the pixelated logo are presented as current and digital elements.
CLIENT
Nike EMEA
SERVICES
Identity
Campaign
Digital content
Illustrations
3D
YEAR
2022
LINKS
Higlights of the day
Nike EMEA
SERVICES
Identity
Campaign
Digital content
Illustrations
3D
YEAR
2022
LINKS
Higlights of the day
