Inspired by street art and “LIVE” retroluminous posters. The campaign brings together analog street styles such as tags, streetware or textures along with digital codes with typography, rational compositions and 3D elements.
Illustrations and labels appear in black and white to emphasize the red color representative of SNKRS NIKE. These elements have a street and nostalgic aesthetic, while the typography and the pixelated logo are presented as current and digital elements.
Illustrations and labels appear in black and white to emphasize the red color representative of SNKRS NIKE. These elements have a street and nostalgic aesthetic, while the typography and the pixelated logo are presented as current and digital elements.