OXI CLUB

Good Girl Snacks is about creating Gen Z’s favorite snacks for girls.

Is the only snack company of market competition that builds for Gen Z. The brand builds flavor innovation by infusing Middle Eastern flavors with the traditional American. The company wants to expand its range to other products in the future. They want to cultivate a community of people that care about snacks and aesthetics.

OXI is made up of many spaces. For this we have worked on the concept of plurality by uniting the spaces: physical spaces, events programmed for Oxi and the typology of activities.

We look for unique and identifying OXI
fonts. Geometric and organic fonts, a
contrast between digital and analog.

Palette of vibrant and pure colors, unusual tones reminiscent of nature.
We propuse to have three representative
colors each month.The style of the illustrations will be eclectic
but mostly with a comic and retro touch.
The mood of all of them will be friendly,
party-like and with an attractive touch.
We propose that the illustrations are made
from the studio or taken from old files, to
avoid authorship problems.
We want to present many monthly
illustrations that are according to a specific theme. To represent the different spaces and styles of each promoter in a unified way we will have graphic resources that will be repeated throughout the identity and communication.

Based on the current logo, we have
created an organic shape as a common
element throughout the identity.
This form may vary depending on each
asset and content but it will always be
liquid and fluid.
It serves as a container for any type of
element that we need to highlight.

OXI OPEN AIR TEMPLATE

OXI NACHT TEMPLATE

OXI WEEKENDER TEMPLATE