OXI CLUB

Located in Friedrichshain, OXI is a vibrant, queer-friendly nightclub known for its inclusive, body-positive atmosphere, cutting-edge sound systems, and industrial design. We developed the concept of plurality for OXI, uniting its diverse spaces—physical venues, programmed events, and activities—into a cohesive identity.

OXI is where music, art, and community are in constant evolution.

OXI’s visual identity blends digital and analog with an eclectic, retro, and comic-inspired style, creating a friendly, festive vibe that matches the club’s energy. Each month, three key colors drive visual cohesion, evolving with time.

Flyers feature custom typography and fluid shapes derived from the logo, adapting to each event while maintaining brand consistency.

The result is a unique, flexible identity that captures OXI’s experimental essence.