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SENTIMENTAL


CLIENT
Sentimental

SERVICES
Creative direction
Art direction
Identity
Website
Digital content

YEAR
2023

LINKS
Instagram
Website

Sentimental is a booking and management agency where diverse, unique and multidisciplinary artists meet.

It takes on alternative, innovative and emerging talents that are filled with power and freshness.

Diversity, inclusion, personality, weirdness and contemporaneity is what Sentimental is all about.


The concept of the identity is born from the fetish of one of the co-founders’ with clouds and their large digital archive of them. As a result, the logo is composed of two clouds representing their union of the two co-founders.

Identity contains many clouds of different shapes to talk about the plurality of its artists, and on the website we can see the inner world of each person through their intimate moodboards.

All the identity aims to reflect the meaning of “sentimental” through colors, overlays and experimentation.

EMPATHETIC, ODD AND QUEER CREATIVE STUDIO

Mark

EMPATHETIC, ODD AND QUEER CREATIVE STUDIO

Mark