GOOD GIRL SNACKS

Good Girl Snacks is about creating Gen Z’s favorite snacks for girls.

Is the only snack company of market competition that builds for Gen Z. The brand builds flavor innovation by infusing Middle Eastern flavors with the traditional American. The company wants to expand its range to other products in the future. They want to cultivate a community of people that care about snacks and aesthetics.

The identity has as its concept friendship, with positive thinking and healthy life. GGS aims to create a community and to do so we have created two characters, GG, a young entrepreneur who represents the co-founders, and PIK, a deconstructed cucumber, who together have adventures and have fun. The identity has many colors, all of them bright and cheerful, which are combined with fun fonts and illustrations.