TRANSITAR
BRAND
TRANSITAR is a project from la Gerencia de Servicios de Educación to raise awareness about the importance of guidance as a personal competence that allows managing transition processes throughout life in all their scope.
IDENTITY
TRANSITAR is a project from la Gerencia de Servicios de Educación to raise awareness about the importance of guidance as a personal competence that allows managing transition processes throughout life in all their scope.
This project arises from the need to rethink the orientation in the current context of educational policies in the fight against premature school leaving and promote new educational opportunities.
From the TRANSITAR project, a traveling exhibition was born, some dynamics called transitarlab and an exhibition bus.
IDENTITYTRANSITAR means to go or pass through a place, and this has been highlighted with a dynamic typography, where the letters themselves seem like a path that we can follow, especially the A with a swirl in the middle.
The entire identity has been made in collaboration with more artists and people from the world of education. Thus giving rise to a plurality of shapes, colors and letters.
The entire identity has been made in collaboration with more artists and people from the world of education. Thus giving rise to a plurality of shapes, colors and letters.
