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NIKE PROGRESS


CLIENT

Nike Global

SERVICES
Brand Identity

Digital content
Offline content

YEAR
2021


LINKS
Instagram
Website

Nike discovered after the pandemic that people no longer used gyms to exercise but their own home or the street. They also noticed that the important thing behind physical exercise was no longer to achieve an athletic body but to improve personally day by day, prioritizing their mentality.

With this, they carried out a rebranding of the brand where the focus is more about progress than on the objective, emphasizing the process and the small advances or daily errors in sight and irregular compositions, using the error as end game.

BLISS TEAM
Production Company:
IMMIGRANT

Director Liveaction:
MANSON + BLISS

Executive Producer:
Maria Soler Chopo

Producer:
Albert Peker

Post-production Coordinator:
Flavia Rodríguez

Creative Art Direction:
Gina Guasch

Graphic designers:
Arantxa Gil
Kote García
Rafa Orrico
Juanjo Gasull
Martí Carós
Lead Animator
Carlos Fernández

3D artists:
Lucas Céspedes
Bernat Martínez

2D artists:
Kote García
David Martí

Research:
Gemma Penya
Editor:
Aitor Bigas

On-line:
Hugo Basism
David Martí

EMPATHETIC, ODD AND QUEER CREATIVE STUDIO

Mark

EMPATHETIC, ODD AND QUEER CREATIVE STUDIO

Mark