Good Girl Snacks is about creating Gen Z’s favorite snacks for girls.

Is the only snack company of market competition that builds for Gen Z. The brand builds flavor innovation by infusing Middle Eastern flavors with the traditional American. The company wants to expand its range to other products in the future. They want to cultivate a community of people that care about snacks and aesthetics.

The identity has as its concept friendship, with positive thinking and healthy life. GGS aims to create a community and to do so we have created two characters, GG, a young entrepreneur who represents the co-founders, and PIK, a deconstructed cucumber, who together have adventures and have fun. The identity has many colors, all of them bright and cheerful, which are combined with fun fonts and illustrations.

Sneakpeek is an app from LA that focuses on connecting people through places that give them new experiences based on their interests.

They brand missage is to discover new places, new food, new experiences, new friends, new lovers.

The identity has as its concept friendship, with positive thinking and healthy life. GGS aims to create a community and to do so we have created two characters, GG, a young entrepreneur who represents the co-founders, and PIK, a deconstructed cucumber, who together have adventures and have fun. The identity has many colors, all of them bright and cheerful, which are combined with fun fonts and illustrations.

Good Girl Snacks is about creating Gen Z’s favorite snacks for girls.

Is the only snack company of market competition that builds for Gen Z. The brand builds flavor innovation by infusing Middle Eastern flavors with the traditional American. The company wants to expand its range to other products in the future. They want to cultivate a community of people that care about snacks and aesthetics.

OXI is made up of many spaces. For this we have worked on the concept of plurality by uniting the spaces: physical spaces, events programmed for Oxi and the typology of activities.

We look for unique and identifying OXI
fonts. Geometric and organic fonts, a
contrast between digital and analog.

Palette of vibrant and pure colors, unusual tones reminiscent of nature.
We propuse to have three representative
colors each month.The style of the illustrations will be eclectic
but mostly with a comic and retro touch.
The mood of all of them will be friendly,
party-like and with an attractive touch.
We propose that the illustrations are made
from the studio or taken from old files, to
avoid authorship problems.
We want to present many monthly
illustrations that are according to a specific theme. To represent the different spaces and styles of each promoter in a unified way we will have graphic resources that will be repeated throughout the identity and communication.

Based on the current logo, we have
created an organic shape as a common
element throughout the identity.
This form may vary depending on each
asset and content but it will always be
liquid and fluid.
It serves as a container for any type of
element that we need to highlight.

OXI OPEN AIR TEMPLATE

OXI NACHT TEMPLATE

OXI WEEKENDER TEMPLATE

Good Girl Snacks is about creating Gen Z’s favorite snacks for girls.

Is the only snack company of market competition that builds for Gen Z. The brand builds flavor innovation by infusing Middle Eastern flavors with the traditional American. The company wants to expand its range to other products in the future. They want to cultivate a community of people that care about snacks and aesthetics.

The identity has as its concept friendship, with positive thinking and healthy life. GGS aims to create a community and to do so we have created two characters, GG, a young entrepreneur who represents the co-founders, and PIK, a deconstructed cucumber, who together have adventures and have fun. The identity has many colors, all of them bright and cheerful, which are combined with fun fonts and illustrations.

NIKE PROGRESS

Nike discovered after the pandemic that people no longer used gyms to exercise but their own home or the street. They also noticed that the important thing behind physical exercise was no longer to achieve an athletic body but to improve personally day by day, prioritizing their mentality.

With this, they carried out a rebranding of the brand where the focus is more about progress than on the objective, emphasizing the process and the small advances or daily errors in sight and irregular compositions, using the error as end game.

The logo emphasizes the effects of humans by being all made analogically. The process of work gave the results to the final logo, by having errors such as the rotated or spacing of the G. In the same way that the swoosh happens to be, on some occasions, drawn by hand.

The entire identity is made analogically, by using papers, clippings, handwriting, etc.

At the same time, it incorporates a very lively and energetic color palette due to the optimism behind the concept.

MARICAS is a FLINT* done, run and done party that collides an activist focus in creating safe spaces with a very distinctive old-school rave sound. Our party has a very special and unique way of communicating with our artworks, campaigns and art direction, experimenting with analog technics and collaborating with artists all over the world.
Apart from this, MARICAS has evolved into a record label, making releases both digitally and physically on vinyl.

Maricas is an activist project with a very funny touch, and this is reflected in the whole identity of the project.

MARICAS in Spanish means faggot and it’s a term that it’s used as an insult to folks from the collective. Our aim behind the naming is to empower the words and shift its meaning. The typo is strong and direct with the yellow color, the representative color of MARICAS.

The identity is characterized by the use of analogical resources, provocative images and activist messages. We experiment in each campaign with new techniques and aesthetics, which is why the general image of Maricas is eclectic.

All communication is done from humor and always in collaboration with emerging artists and queer folks.

SENTIMENTAL

Sentimental is a booking and management agency where diverse, unique and multidisciplinary artists meet.

It takes on alternative, innovative and emerging talents that are filled with power and freshness Diversity, inclusion, personality, weirdness and contemporaneity is what Sentimental is all about.

The concept of the identity is born from the fetish of one of the co-founders’ with clouds and their large digital archive of them. As a result, the logo is composed of two clouds representing their union of the two co-founders.

Identity contains many clouds of different shapes to talk about the plurality of its artists, and on the website we can see the inner world of each person through their intimate moodboards.

All the identity aims to reflect the meaning of “sentimental” through colors, overlays and experimentation.

TRANSITAR

TRANSITAR is a project from la Gerencia de Servicios de Educación to raise awareness about the importance of guidance as a personal competence that allows managing transition processes throughout life in all their scope.

This project arises from the need to rethink the orientation in the current context of educational policies in the fight against premature school leaving and promote new educational opportunities.
From the TRANSITAR project, a traveling exhibition was born, some dynamics called transitarlab and an exhibition bus.

TRANSITAR means to go or pass through a place, and this has been highlighted with a dynamic typography, where the letters themselves seem like a path that we can follow, especially the A with a swirl in the middle.

The entire identity has been made in collaboration with more artists and people from the world of education. Thus giving rise to a plurality of shapes, colors and letters.

VISO PROJECT

Viso project is a brand from Spain based in New York that seels proucts for the house with an artisan and cool touch. What makes the brand unique is their sensibility to details and their contemporaneity.

The products have a dynamic, abstract and organic designs with a mediterranean touch.

We redesigned their logo VISO adding the word PROJECT. Our aim was to make the O the most important symbol of their new identity, which was inspired by a piece of furniture.

The identity was built by geometric and abstract shapes, taken from the products, that when put together, they form the word VISO, as if they were a puzzle. The chromatic palette varies each season, but always has 4 colors that work in harmony together.

AEOHH FESTIVAL

In 2005, All Eyes On Hip Hop began as a live music and a party concept in a small town in northern Belgium. When they moved to Ghent, their ambition and reputation grew rapidly and steadily. Today they collaborate with venues, festivals and music organizations to expand their audience and unite people from all over Belgium.

AEOHH continues to do what it does best: creating an enjoyable and inclusive environment for everyone who loves hip hop music.

It’s our first 100% analog and modular identity. Where the protagonists are geometric shapes and large, bold typography. The information is separated by blocks, thus having a dynamic and playful identity.

The letters All Eyes On Hip Hop come together to form the AEOHH festival symbol and logo.

The color palette is simple, with pure and basic colors. Each year a representative color is chosen, blue was the first color of the festival.

FUNDACIÓ ENRIC MIRALLES

The Enric Miralles Foundation is a center for contemporary architecture and research, dedicated to fostering Enric Miralles’ passion for innovation and experimentation in the field of architecture and design.

In 2022 Fundació Enric Miralles released a new identity and curatorial vision, directed at supporting new and innovative visions for the city of Barcelona as we transitions towards are more resilient equitable and inclusive urban future.

The identity is based on Enric’s work and profession, being an organic and rational identity that breaks with what is established but without losing professionalism and seriousness.

Enric’s signature serves as a logo and as a decorative element depending on the size.

The color palette is based on the colors of the foundation’s space, and the graphic elements of the identity are limits that delimit and organize the physical and digital spaces, then having images and illustrations that break with the composition in an organic way, thus remembering to Enric’s collages.

NIKE SNKRS DAY

SNKRS DAY is an 8-hour event where you immerse yourself in sneaker culture, experienced online through the app or in person in the cities of Berlin, Paris and London.

For 2022 the main theme of the event was LIVE, since it was the first physical event after the pandemic.

Inspired by street art and “LIVE” retroluminous posters. The campaign brings together analog street styles such as tags, streetware or textures along with digital codes with typography, rational compositions and 3D elements.

Illustrations and labels appear in black and white to emphasize the red color representative of SNKRS NIKE. These elements have a street and nostalgic aesthetic, while the typography and the pixelated logo are presented as current and digital elements.

SUPERCLUSTER

SUPERCLUSTER is a global collective formed by different production companies around the world, that come together to create original and international content. It works as a strong entity in the audiovisual industry, creating unique pieces with a refined concept and aesthetic, while portraying value.

The idea behind this graphic identity comes from the conceptualization of a SUPERCLUSTER, a big gathering of galaxies that compose one big alliance.

We represent this SUPERCLUSTER with a circle, the simplest form in the universe, which can expand and then you can see all the parts that compose this alliance.

This idea is transmitted with an organic, dynamic and youthful.

The exhibition talks about classical music and connects it with a metaphor of the garden, that is why we have created organic scores full of flowers.

We’ve redesigned the iconic image of the contest (mouth and violin) with an updated art-deco aesthetic.

The entire color palette is reminiscent of a garden and the exhibition separates the three categories (jury, contestants and competition) into land, garden and tree.